DIGITAL MARKETING

 

Module 1: Introduction to Digital Marketing

  1. Overview of Digital Marketing

    • What is Digital Marketing?
    • Importance of Digital Marketing in Today's World
    • Traditional Marketing vs Digital Marketing
    • Key Digital Marketing Terminologies

  2. Marketing Fundamentals

    • 4Ps of Marketing
    • Customer Journey and Buying Behavior

Module 2: Website Planning and Development

  1. Basics of Website Design
    • Domain Name and Hosting
    • WordPress and CMS Basics
  2. Designing a User-Friendly Website
    • SEO-friendly Structure
    • Creating Landing Pages
  3. Google Analytics for Website Tracking

Module 3: Search Engine Optimization (SEO)

  1. Introduction to SEO

    • How Search Engines Work
    • Types of SEO: On-Page, Off-Page, Technical SEO

  2. On-Page Optimization

    • Keyword Research
    • Meta Tags and Descriptions
    • URL Structure and Optimization

  3. Off-Page Optimization

    • Link Building Strategies
    • Social Bookmarking and Blog Commenting

  4. Technical SEO

    • Site Speed Optimization
    • Mobile Responsiveness

Module 4: Search Engine Marketing (SEM)

  1. Google Ads (PPC Advertising)

    • Creating Ads with Google AdWords
    • Keyword Targeting and Bidding Strategies
    • Ad Extensions and Optimization

  2. Campaign Setup and Budgeting

    • Measuring ROI on Paid Ads

Module 5: Social Media Marketing (SMM)

  1. Introduction to Social Media Platforms

    • Facebook, Instagram, LinkedIn, Twitter, YouTube

  2. Creating Social Media Strategies

    • Content Creation and Scheduling Tools

  3. Facebook and Instagram Ads

    • Audience Targeting
    • Lead Generation Ads

  4. Influencer Marketing Strategies

Module 6: Content Marketing

  1. Content Creation Strategies
    • Blog Writing
    • Video Content Marketing
  2. Content Promotion
    • Guest Blogging and Outreach
  3. Content Optimization Tools

Module 7: Email Marketing

  1. Email Marketing Fundamentals
    • Creating Email Templates
    • Email List Management
  2. Email Campaign Automation
    • Using Tools like Mailchimp
    • Analyzing Email Campaign Performance

Module 8: Mobile Marketing

  1. SMS and WhatsApp Marketing
  2. Mobile-Friendly Marketing Strategies
  3. App Store Optimization (ASO)

Module 9: Video Marketing

  1. YouTube Marketing
    • Creating and Optimizing YouTube Channels
    • Video SEO
  2. Video Ad Campaigns

Module 10: Affiliate Marketing

  1. Introduction to Affiliate Marketing
  2. Selecting Affiliate Programs
  3. Earning from Affiliate Networks

Module 11: E-commerce Marketing

  1. Basics of E-commerce Websites
  2. Product Listing and Optimization
  3. Promoting E-commerce Platforms

Module 12: Online Reputation Management (ORM)

  1. Managing Brand Reputation
  2. Handling Negative Reviews and Feedback

Module 13: Analytics and Reporting

  1. Google Analytics Setup
  2. Tracking and Measuring ROI
  3. Performance Analysis Tools

Module 14: Tools and Certifications

  1. Digital Marketing Tools
    • Canva, SEMrush, Ahrefs, Moz
  2. Google and HubSpot Certifications
  3. Mock Tests and Practical Projects


1           Certificate in Digital Marketing (CDM)                        

2           Advanced Diploma in Digital Marketing (ADDM)     


Assessment: Regular Tests, Assignments, and Final Project Evaluation

Certification: Certificate of Completion from Disha Institute

 

Number of Days Depends on your practice and feedback. The more you practice and review your work, the faster you will complete the course.

For Batch time and Fess contact to Below Address and Number.

  Zamanat Sir

(MCA / Bsc. I.T / ‘A’ / ‘O’ / CCC / Govt. Certified  Domain Skill Trainer )

    

Disha Institute 153 Vijay Nagar Opp. Rg Pg College W.K Road Meerut 

(9411617329 , 9458516690) 

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